The Page Rank feature also allows a Webmaster to view competitor's websites to find out where they rank. By doing so, they have the opportunity to raise their own rank. This feature can even recommend keywords to use in order to bring the page rank of your website up. The more keywords that you have on you website, the more it will register on search engines.

The Google toolbar also offers the feature of eliminating words that are not necessary. Some of these words include "it" "and" as well as "the."  If these words were to be included the links that come up would be limitless. The user will almost always be given the choice of having the search repeated using the words that have been omitted. Most Internet users know this and do not bother. By taking these words out, more of the keywords can be registered.